Standing out in the global sea of NFT creators will become more challenging as this digital renaissance goes mainstream. That said, the creators who have a good understanding of why collectors collect will be at an advantage.

There are 4 key reasons why someone might consider adding an NFT artwork, song, or video to their collection.

  1. Love and Support — Emotions run deep. A collector with an emotional connection to a creation is more likely to try to acquire it. It must resonate with them. If it does, the collector will find joy in owning the NFT and supporting the creator.
  2. Fun and Excitement — There is a certain thrill that comes with collecting. Especially when a collector is trying to complete a set or series of works. Think about how people find pleasure in collecting Pokémon cards, baseball cards, sneakers, watches, etc. This is a very rewarding experience for many people. The same applies to NFTs.
  3. Investment — Some collectors are looking to make future profits by reselling. They seek to identify and add NFTs to their collection that are likely to appreciate over time.
  4. Clout, Access and Status — Bragging rights come with owning 1/1 of a particular NFT.

The creators who put themselves in the shoes of collectors and understand the various motivations involved in collecting will have an edge in the market.