As the world becomes increasingly digitized, communities need a secure and decentralized platform to connect and interact. Ethereum has emerged as a robust blockchain that enables humans to interact with each other directly without the need for intermediaries or central authorities.
So, how can Ethereum be used to build a community?
One of the primary applications of blockchain technology is digital ownership and asset management. Using a blockchain to record the ownership and transfer of digital assets makes it much easier to establish who owns what and prove its authenticity.
A key feature of Ethereum is its ability to create a permanent and unchangeable record of every transaction that has ever occurred on the blockchain. So whether it's art, event tickets, or any other digital asset, Ethereum provides a secure and transparent way to track and prove ownership of those assets, allowing creators to ensure community members get unique and authentic work.
For example, a record company could build a community using Ethereum to track the ownership and distribution of songs. With the rise of non-fungible tokens (NFTs), unique digital assets can now be bought, sold, and traded globally, just like physical items.
Instead of relying on traditional distribution methods, such as streaming or downloads from centralized servers, artists can use Ethereum to build community by distributing their music directly to their fans.
Next, the artist could build depth by implementing token gating for their super fans. Token gating is a helpful tool to offer community members different access levels and involvement. It's a strategy for controlling access to online content or services based on owning a specific number or type of token (NFT).
These access tokens can be earned or purchased, and acquiring them can help create a sense of value around the content. For example, the artist may offer free content to everyone but require tokens to access more in-depth or exclusive content. This way, token gating can create a tiered system for accessing content.
By offering exclusive content and creating a more personalized experience, creators can incentivize their community to engage and reward them for their loyalty.